- Wide Range of Lifestyles
- Immune to traditional advertising
- Stagnant Wages & High Debt = Cost Conscious
- PDA's & Mobile Devices integrated into all aspects of life
- Eagerly embraces new technology
- Spendable discretionary Income (per year) 12K-23K
- 28.8% have a bachelor degree
- Love to brag about bargains
- Seek value regardless of brand affiliation
- Want the best solution for the cheapest price
- Seek out niche products
- Embrace information (like it straight forward & direct)
- Get married at later age
- Higher tendency to raise kids as a single parent
- Don't rely on their parents for advice (use outside sources)
- Large # work from home
- Love to research marketing claims in depth
- Social Networking - love it
- Online Video - watch it
- Gaming - play it
- Mobile devices - use it
- The Internet - Addicted To It (over 91% use it daily)
(eMarketer Report)
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