$ Shopping like a Woman $

This info is a bit dated (05)...but very powerful none the less -Here are the Highlights



Women's Favorite things to shop for

Gifts 78%

Clothing for self 72%

Shoes for self 68%



Women are a more lucrative target when they feel good about themselves

60% shop for their own pleasure - to buy themselves something special - at least once a month

37% are doing more shopping online these days



Women's Top Priorities when buying:

Automotive = Safety, Control, Comfort

Finance = Protection, Security, Reliable Advice

Food = Tastes good & healthy, Fits thier lifestyle, more energy

Technology = Helps stay in touch with family, Easy, Efficient & Orgainzed



MOMS!!

Want marketers to talk to them as a woman ...not soley as a mom

Moms are very fashionable

Moms want a more holistic approach - emphasizing on self-care

Moms are skeptical about the value of "experts" but receptive to getting ideas from other moms

Blogs have become an important source of support and information.



Tips:

Find ways to market to moms during thier wait times (bank, carpool lines, in-store tv channels)

Encourage word-of-mouth by making you promotions easy to pass along

Ads should be sophisticated with a sense of humor "Sex and the City - style"