Macro Trends 2009

2009 Macro Trends: the broad forces of change that create the future context of today’s world.

Economic Power Shifting
* Power is shifting to Asia

Shifting Market Landscape
* Rise of a massive global “middle class” in rapidly developing countries

Changing Geopolitical & Security Landscape
* New power in military, economics, resources, and technology

Fracturing Global Social Fabric
* Population is becoming more: older, urban, Asian, mobile
* Traditional social structures are fragmenting

Growing Stakeholder Demands on Business
* Demanding transparency and accountability

Changing Consumer Landscape
* New consumer groups are emerging and they demand more involvement & customization of consumption experiences

Changing Industry Landscape
* Business models must become more flexible

Changing Nature of Capital
* Current credit crunch

Changing Labor Landscape
* Partnering and Outsourcing is on the rise

Growing Pressure on Natural Resources
* Resources are under threat: water, energy, food, habitats, climate
* Public and institutional activism is rising, demanding action

Changing Technology Landscape
* Global technology revolution

Changing Economics of Information and Knowledge
* Exploding connectivity and channels for information
* Networking is critical