RAW

OK proceed at your own risk. This may not be fit for conservative work environments

RAW:
There is a widening gap between what consumers do and say and view and enjoy in the real world, offline and online, and how the corporate world communicates. RAW stands for opinionated, outspokenness, edginess, risque, fun, honesty, straight talk, for in your face. Everything companies are not.

If you're no longer speaking your customer's language, if you no longer live in their RAW world, the disconnect will be costly. That language is increasingly real, opinionated, risque, and fun.

RAW to FUN:
your by now thoroughly exposed audiences can handle much more quirkiness, snarkiness and tongue-in-cheek than traditional marketers could have ever dreamed of. Corporate speak and visuals have long lost any kind of impact.

Let's learn from someone like Steve Jobs, whose un-corporate presentations have become much anticipated events, if not business school classes.

Consumers are looking for something that stands out, or doesn't treat them like the uninformed, easily offended, middle of the road consumer from yesteryear.