SEE THROUGH

SEE THROUGH takes traditional transparency one step further, adding emotions, intentions and interaction to the mix. As consumers increasingly share info about themselves online they will come to expect the same kind of openness form organizations.

It will be very Hard To HIDE Anything.
Every B2C industry will soon be covered by a price comparison and/or review site.

Thought: What kind of relevant info will Halogen proactively put out there?

SEE THROUGH will be going live, on new platforms, and adding videos to the mix in '09

Live: think relevant, fully up-to-date info and prices when you need them, where you need them. Or, even better, have the info find you!

• daily and even hourly reviews on any topic imaginable
• reviews documented and posted instantly and on the spot via mobile devices
• instant online/offline price comparison with bar code capturing capabilities = price transparency.

New Platforms: Expect to see a multitude of aggregators, feeds and apps enticing consumers to find reviews and prices 24/7.

Video: A scathing or gushing video says more than 100 pictures or 1,000 words.

• allow for video comments to be added to a WordPress blog
• Video responses will eventually replace a sizable number of text based reviews
• Post vacation videos, and travel marketers will showcase their properties
• communicate with audiovisual broadcasts live on mobile phones.

RIGHT OF REPLY
We'll see more companies starting to keep close track of incidents, gathering evidence to defy unfair complaints or halt-truths. Remember, though it's more important tan ever to figure out how to get people to tell YOU first before they post something.

SUGGESTION SCARCITY
Not enough online comments. Not enough online tips. It means your viewers are no longer telling you what's wrong, no longer telling you what they want, no longer telling you what they've come up with to improve your offerings. Silence means they no longer care.