A major economic shift from mature to emerging markets is taking place in '09. And China is still the 800 pound gorilla in the room.
URBANY: There will be a forever growning number of more sophisticated, more demanding, but also more try-out-prone, super-wired, brand conscious urban consumers snapping up more "daring" goods, services, experiences, campaigns and conversations. And thanks to the online world and near total transparency of the latest and greatest, many consumers in rural areas will be tempted to act (and shop) like urban consumers too.
Localizing is now common practice in the food and beverage sector. (ex. McDonald's in other countries)
What's next? Localizing (customizing) non-food and beverage products & celebrating the local element.
One of the biggest consumer trends of the last decade: CONSUMER POWER
Pay extra attention to : GLOBAL RESPECT
So, if you're into design, edginess, compact, Eco, new notions of luxury, premium-convenience services, or anything that benefits from instant gratification - extreme urbanization will benefit for you...How are you preparing for URBANY?
Friday, January 16, 2009
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