100%

When it comes to Online think 100%…and no one is logging off.
100% is the Mainstream...Chew on That!

Everyone is online, or will soon be. Every young consumer definitely is. The impact? No excuse not to go all out in 2009 when it comes to online strategies, services, and communication.

THE STATS:

1. 1.46 billion people are now online (Internet World Stats).
2. IP traffic will nearly double every 2 years through 2012.
3. Video is now approximately one-quarter of all consumer Internet traffic.
4. Internet Video will account for nearly 50% of all consumer Internet traffic in 2012.
5. 3 billion people have cell phones.
6. Flickr.com has 10 billion photos uploaded - and more than 30mill added daily
7. YouTube has 329 million users; Facebook has 121 million, Skype has 370 million, PayPal has 65 million.
8. In it's first 3 months Apple's App Store had handled 200 million downloads.

The Point: You cannot over-spend, over-invest, or over-imagine when it comes to the online part of your business, your processes, your branding, your anything.

So lets get ready for a generation that is (finally) always online while offline. And vice versa!! More and more of the offline world is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer service.

Oh, one more thing...Online technology is actually fast becoming one of the main drivers behind face-to-face meet ups! ON=OFF