So...HERE are the trends to pay attention to:
- HERE and locally produced = made HERE
- HERE and exclusivity = only HERE
- HERE and navigation = GPS & Apps count on hyper-local technology to get HERE
- HERE and pride = rooted in and proud of living HERE
- HERE and meeting up = the more people get their hands on the right info, the more they socialize online, the more likely they are to eventually meet up in the real world
Planned Spontaneity: acting on a whim is the new planning: making spontaneous decisions to go somewhere or do something is becoming the norm; often the only thing consumers are willing to plan is to...be spontaneous!


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