DOWN

The Dreaded Downturn

If the current downturn endures...then we will see everything from cautious spending to straightforward pessimism in the consumer arena next year.

Let's think a little more positive here...tough times are perfectly suited for forging a better bond with your customers/viewers. CARE ABOUT YOUR VIEWERS!

Your customers and employees and investors will remember how you treated them when times were tough, when they needed a break, when a little support meant everything. No one in particular will remember how you acted during the boom times.


Here are the top DOWN themes:

1. DOWN + Empathy & Seriousness = lower your prices
   
2. DOWN + Cheap = durability, advice, efficiency
   
3. DOWN + Luxury = demise of luxury
   
4. DOWN + The Obvious = indulging, escaping, staying in
   
5. DOWN + Making Money =create, participate, contribute, DIY, crowd sourcing, collaboration (MINIPRENEURS)
   
6. DOWN + Security & Pressure = people are stressed out by the lack of security

THE EXPECTATION ECONOMY:

an economy inhabited by experienced, well-informed consumers from Canada to South Korea who have a long list of high expectations that they apply to each and every good, service, and experience on offer.