Consumers thus will want to buy because association with those products/services makes them more INTERESTING. The trend is: individuals are considered INTERESTING because of what they do, say, and who they connect with.
So the goal is to STAND OUT! Here's ways to start
- It's play lists
- It's videos
- It's pictures
- It's one's musings and creative outbursts
- It's gaming scores
- It's preferences
- It's portfolios
This also means, of course, keeping a documented track of one's life.
Expect to see: Micro-Celebrities arise in '09
growing pockets of consumers will find pleasure and status in knowing more & doing more!
TIP: It won't hurt to focus on a number of initiatives that are about helping your customers become more interesting to others. Oh...and pay attention to etiquette and manners = expect less young money to seek refuge in status symbols, but also to increasingly abuse etiquette and manners as a secret weapon to sift the 'new haves' from the 'old haves'.


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