Tuesday, March 17, 2009

INTERESTING

One favor we can always do for our viewers is keep it INTERESTING & help viewers become more INTERESTING to others! People want to be loved, to be admired, to be coveted, to be special, to be unique.

Consumers thus will want to buy because association with those products/services makes them more INTERESTING. The trend is: individuals are considered INTERESTING because of what they do, say, and who they connect with.

So the goal is to STAND OUT! Here's ways to start
  1. It's play lists
  2. It's videos
  3. It's pictures
  4. It's one's musings and creative outbursts
  5. It's gaming scores
  6. It's preferences
  7. It's portfolios

This also means, of course, keeping a documented track of one's life.

Expect to see: Micro-Celebrities arise in '09
growing pockets of consumers will find pleasure and status in knowing more & doing more!

TIP: It won't hurt to focus on a number of initiatives that are about helping your customers become more interesting to others. Oh...and pay attention to etiquette and manners = expect less young money to seek refuge in status symbols, but also to increasingly abuse etiquette and manners as a secret weapon to sift the 'new haves' from the 'old haves'.

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