How do we create content for our Viewers with advertising elements without interrupting them?
1) *Engagement* - Are we meeting our Viewers needs or desires when watching our content? Then and only then should a brand be integrated in a compelling way.
2) *Extension* - Syndicate the content broadly across the audience's content affinities
3) *Execution* - Embed additional functionality (like share, buy-it-now, download, demand it) Then set up tools to measure the activation from those elements.
4) * Efficiency* - Look for ways to make even a small cpm revenue share on content. (i.e. Google AdSense)
GOAL: CREATE BRANDED CONTENT THAT IS COMPELLING FOR THE VIEWER AND DELIVERS FOR THE BRAND!
What compels Halogen's viewers? This is the question we must seek to answer!!
Monday, March 30, 2009
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