NOW

NOW is just another word for LIVE

LIVE means surprises, LIVE cannot be edited!
Human beings have a deep need to be with others (now and then).

Anything that is live is preferably one-time-only, and thus unique and tied to a specific place and time, will retain its value while everything else crumbles under the weight of the copy economy.

The fixed is replaced with an obsession with the here and now, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible.

LIVE THE LIVE

Examples: Concerts! Election Nights! Parties!

Expect instant-on operating systems to get lots of attention in '09! As consumers are getting used to versatile mini-computers and do-it-all phones, which are always getting to go at the touch of a button, on thing they will appreciate less and less in bigger devices is the long time it take to boot up.

Consumers will come to expect Instant Gratification even more than they do now.