ECO

ECO -ICONIC = is a status shift - many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.

Eco-friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers.

ECO-CHEAP = If the current economic climate continues...then count on all things ECO to be repositioned from "worthy but expensive" to "cheap and, oh yes, worthy"

ECO-METERING = Is where eco-cheap and eco-status meet. Expect frugal status seeking consumers to embrace a growing crop of devices and services that help them make the most of energy savings options and simultaneously display the related 'green savings' to peers, or at least provide their owners with eco-bragging ammunition

ECO-GENEROSITY = Once companies and consumers can no longer get away with anything less than totally offsetting their negative impact on the environment - and this will happen sooner than latter - the only way to stand out, to gain any kind of respect in the eco-sphere, will be to go the extra mile and to be GENEROUS.

TIP: Think about how Halogen can actually boost the environment instead of just limiting the damage. As long as you're going out of your way to be generous everybody wins!!

(more to come on going green!)